Pricing

We recently got a poor public review posted.

The customer said " Last year our sump pump died and we had AW come out to assist. It was rather urgent because our location regularly gets water. The good news is they came out quickly and replaced it within a day or two. Unfortunately due to it being an emergency, I did not get multiple quotes. They ended up gouging the hell out of us, which I didn't realize until days later. You cannot trust their pricing. Never again.".

This posted recently from services preformed a year ago, and I spoke to the customer to review his complaint. On the surface, I can not say  he was happy with us, but what I understood from him, his biggest issue he had was that the products we use only makes up a third of the pricing of what we actually charge to do the work, and he felt we pocketed the other 2/3 as profit. I thought a lot about this and felt this might be a good public blog to review how most companies develop their pricing. 

I say this, first and foremost, our pricing in most cases has very little to do with the actual cost of the parts we install. They play a part, but a very small part of it. 

When we make our pricing, I have to be very aware of my customer perception of the value, look at what my competitors charge, how do we stay in business to continue to serve you and others, and stand beyond our work so you have the confidence to use us again. This is our basic business model.

What makes up our price?

1. Overhead
   1. Rent
   2. Insurance
   3. Trucks
   4. Gas
   5. Cellphones
   6. subscriptions
   7. Supporting Staff
      1. CSR's
      2. Accounting
      3. Management
      4. Warehouse
   8. Utilities
2. Service Techs
   1. Payroll
   2. Health Care
   3. 401K
   4. PTO
   5. Vacation Time
   6. Continued Education / Training
3. Insurance
   1. Company Health Insurance
   2. Workman's Comp
   3. Business insurances
   4. Fleet Insurance
4. Warranties and Guarantees
   1. Install / Repair Warranties (1 year Parts & Labor, or doubled for Comfort Club Members)
   2. Call backs
   3. Customer confidence
5. Profit
   1. Reward our employees
   2. Plans growth
   3. Stability
   4. Advertisement
   5. Fleet Replacement

We need to be competitive while showing value and fairness to our customers.

We can not charge so little that American Weathermakers can not meet our obligations or we would be out of business tomorrow. We strive for making a dime for every dollar spent to us, and we do not pad it, meaning if there is an issues after we are there and we come back (callback) that individual job/ service did not produce a profit for the company. We do that without hesitation because we live and die on our ability to serve and give 5 star service. 

This is a true review of what goes into the price when given upfront, so you as the consumer will not have sticker shock at the end of the service call. It's up to you, as the consumer, to let the tech know if he should continue with the repair or find out if other options are available. We look forward to that interaction everyday, and continue to improve it.

What we do everyday both in HVAC and Plumbing in most cases is not a DYI (Do It Yourself) project. You have a professional company do a professional job, and you also transfer the risk to us that we did everything right for you.

If you ever has an issue with with American Weathermakers, please start here to get it resolved.

Email: customerservice@awhvac.com or Call us : 847-509-7777 (Monday thru Friday 7:30am - 4 pm)

Just reach out let us know what the problem is and we will strive to make you satisfied with service.

If you are not 100% satisfied then, I am always available. Stephen Adamitis, President of American Weathermakers. Email me: president@awhvac.com or call me direct 847-509-2082 anytime. I will review the situation and work to find a satisfactory resolution that we both can be happy with.